You probably haven’t heard about this but Google are launching what they’re calling the “helpful content update” that’s apparently part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results. I checked out their article and wanted to review in depth what they shared to give me […]

So, the more enlightened of you may have seen that we (of mighty Tacomi fame) won 2 #EUSEARCHAWARDS (B2B and Health for Small Agency) last week in Barcelona… The potential of winning an award or even the idea of doing so was not really on my radar as a young pup but we felt that […]

I have been awaken from thy slumber! To vanquish an old dragon! Over the weekend, a client of ours was hacked into and bombarded with links. The fiends created a large number of dummy pages. That featured awful, spammy, computer generated content. That was being linked to from (in the main) awful looking websites. With […]

Sup 0110ersss I know, I know, it’s been a while. You may or not have noticed that I’ve been away for a bit? I’ve been working on new things in and out of the marketing world and thought I might write something for da lolz. It’s nice to have the site back to myself again […]

Hey 0110ers, long time no see. I’ve pulled you in for a quickie today, don’t worry it’ll be over pretty quickly. The ‘authorities’ within the industry have stopped writing or are definitely less prolific. The spike of dopamine, serotonin and oxytocin when publishing a post & gaining social shares is no longer getting SEO ‘writers’ […]

I’m currently reading a very interesting book called Antifragile written by Nassim Nicholas Taleb. To those that haven’t read it here’s a brief definition of Antifragile. “Some things benefit from shocks; they thrive and grow when exposed to volatility, randomness, disorder, and stressors and love adventure, risk, and uncertainty. Yet, in spite of the ubiquity of […]

Failing is good! You can only really, truly excel and accomplish your dreams if you’ve failed first! Maybe. To be honest I’m not the biggest fan of failure quotes or the overuse in the media of motivational quotes in general. There are many reasons for this but the principle ones are: 1 – Telling people […]

A casual foray into the average Google SERP will show that Google is scraping, stealing and adding whatever they want to the the top of the search results. Cartertweet.jpg The results are mixed. Do I like them stealing content from other websites using it to inform the searching herd? No not really. Does it answer […]

Hey kids! Today we’re going to talk about outreach or in most cases, self centred email spam. This post will either be: 1) Simplistic stuff that you have perhaps forgotten and are extremely glad of the recap. or 2) Mind blowingly exceptional advice that changes the way you and your company work. Either way I […]

A large site was recently outed in a blog post for doing bad stuff, blah, blah. The ‘morality’ for whether people should write about stuff like this is simple for me, I choose to not care either way. To choose not to care about the morals of SEO is the easiest, laziest and most useful outlook […]

Shit at SEO? Client breathing down your neck and you need to show traffic increases? I have a simple idea that should enable the less scrupulous of readers to show ongoing increases in traffic. Now before people talk about this idea being black hat/illegal/morally wrong this is only an idea, a thought, a question. Not […]

Some of the more observant of you will notice that I change my Twitter bio from time to time. Over the last week or two it’s been the image above… I’m going to let you in on a little secret. I’ve never written for Wired, Mashable or Vice. However. My lack of writing ability or […]

I recently read a very interesting post, A quick way to make people feel bad about their whole lives. As you can probably imagine from the title it’s a sad, negative post that shows you a quick, cheap way of making others feel bad about themselves. Great! Here’s how it’s done: “All it takes is […]

Hey glorious comrades/readers. Halloween soon. Been a while. I think it’s time to maybe start writing again. So here I am. New writing motivation. New indoor plant on my desk and a reinvigorated love of life. Lets do this. It’s conference season and with the colossus that is #SearchLove recently finishing I thought I’d come […]