Unhelpful Views On Helpful Content…

You probably haven’t heard about this but Google are launching what they’re calling the “helpful content update” that’s apparently part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results. I checked out their article and wanted to review in depth what they shared to give me […]

#notsohumblebrag

So, the more enlightened of you may have seen that we (of mighty Tacomi fame) won 2 #EUSEARCHAWARDS (B2B and Health for Small Agency) last week in Barcelona… The potential of winning an award or even the idea of doing so was not really on my radar as a young pup but we felt that […]

Gauging Risk With Creative Content

Saw a tweet from my friend Gisele from Neomam, sharing an article about how a large majority of ideation sessions within the *creative* (lol) content realm is, in the end, defined by the same old thinking. Proof of concept! Has this idea worked previously and if so, in what way? Whether it’s shares via Instagram, […]

Black Hat SEO: Thriving in 2021

I have been awaken from thy slumber! To vanquish an old dragon! Over the weekend, a client of ours was hacked into and bombarded with links. The fiends created a large number of dummy pages. That featured awful, spammy, computer generated content. That was being linked to from (in the main) awful looking websites. With […]

4D Keyword Research

Sup 0110ersss I know, I know, it’s been a while. You may or not have noticed that I’ve been away for a bit? I’ve been working on new things in and out of the marketing world and thought I might write something for da lolz. It’s nice to have the site back to myself again […]

9 Reasons SEO’s Have Stopped Writing About SEO

Hey 0110ers, long time no see. I’ve pulled you in for a quickie today, don’t worry it’ll be over pretty quickly. The ‘authorities’ within the industry have stopped writing or are definitely less prolific. The spike of dopamine, serotonin and oxytocin when publishing a post & gaining social shares is no longer getting SEO ‘writers’ […]

Celebrities And Their Carpets

Today I’m delighted to announce a quality infographic from Action Carpets & Flooring Showrooms in Kent brought to you via Kevin Bland an SEO who specialises within the carpet and flooring niche (please get in contact with him for any commercial or domestic carpet/flooring search engine optimisation needs). Anyway, on with the show.  

Antifragile SEO

I’m currently reading a very interesting book called Antifragile written by Nassim Nicholas Taleb. To those that haven’t read it here’s a brief definition of Antifragile. “Some things benefit from shocks; they thrive and grow when exposed to volatility, randomness, disorder, and stressors and love adventure, risk, and uncertainty. Yet, in spite of the ubiquity of […]

Improve Your Content…

A casual foray into the average Google SERP will show that Google is scraping, stealing and adding whatever they want to the the top of the search results. Cartertweet.jpg The results are mixed. Do I like them stealing content from other websites using it to inform the searching herd? No not really. Does it answer […]

5 Ways To Make Your SEO Conference STand Out

Hey glorious comrades/readers. Halloween soon. Been a while. I think it’s time to maybe start writing again. So here I am. New writing motivation. New indoor plant on my desk and a reinvigorated love of life. Lets do this. It’s conference season and with the colossus that is #SearchLove recently finishing I thought I’d come […]

An Interview With The Secret Marketer

February 18th 2012, a meaningless date for a few but a truly great day for the online marketing community. This was the day that 0110 posted a ground breaking diary post that shocked the industry to it’s very core. I’m delighted to say that he’s back, from the underground, to discuss how his career, life and the online marketing […]

Hijacking Industry Rockstars For Links

Morning all. Quick post about influencers and how you could gain contextual links off the back of them. #RCS this ain’t but it might help get a few more links than normal and who doesn’t want that? I wouldn’t recommend that you do the following for client sites however it might be worth trying on […]

Poor Matty C

Evening all… Poor Matt does seem to get an awful lot of stick on Twitter. I’ve used an old post to create some widgets that show what people are saying to the poor guy. This could be worth a daily perusal to see what SERPs/algo updates people are moaning about, or not. Tweets @MattCutts Tweets […]