You probably haven’t heard about this but Google are launching what they’re calling the “helpful content update” that’s apparently part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results. I checked out their article and wanted to review in depth what they shared to give me […]
#notsohumblebrag
So, the more enlightened of you may have seen that we (of mighty Tacomi fame) won 2 #EUSEARCHAWARDS (B2B and Health for Small Agency) last week in Barcelona… The potential of winning an award or even the idea of doing so was not really on my radar as a young pup but we felt that […]
Gauging Risk With Creative Content
Saw a tweet from my friend Gisele from Neomam, sharing an article about how a large majority of ideation sessions within the *creative* (lol) content realm is, in the end, defined by the same old thinking. Proof of concept! Has this idea worked previously and if so, in what way? Whether it’s shares via Instagram, […]
Black Hat SEO: Thriving in 2021
I have been awaken from thy slumber! To vanquish an old dragon! Over the weekend, a client of ours was hacked into and bombarded with links. The fiends created a large number of dummy pages. That featured awful, spammy, computer generated content. That was being linked to from (in the main) awful looking websites. With […]
4D Keyword Research
Sup 0110ersss I know, I know, it’s been a while. You may or not have noticed that I’ve been away for a bit? I’ve been working on new things in and out of the marketing world and thought I might write something for da lolz. It’s nice to have the site back to myself again […]
1 Amazing Relationship Building Tip You’ll Never Believe Exists!
I wake up and the first thing I think about is SEO/outreach/relationship building/sharing content. What’s wrong with me? (don’t answer that). Does this nightmare ever end? Short post discussing an idea I’m not sure I’ve heard anyone mention. One of the biggest problems that people often have when trying to ‘build relationships’ with influencers within […]
9 Reasons SEO’s Have Stopped Writing About SEO
Hey 0110ers, long time no see. I’ve pulled you in for a quickie today, don’t worry it’ll be over pretty quickly. The ‘authorities’ within the industry have stopped writing or are definitely less prolific. The spike of dopamine, serotonin and oxytocin when publishing a post & gaining social shares is no longer getting SEO ‘writers’ […]
Celebrities And Their Carpets
Today I’m delighted to announce a quality infographic from Action Carpets & Flooring Showrooms in Kent brought to you via Kevin Bland an SEO who specialises within the carpet and flooring niche (please get in contact with him for any commercial or domestic carpet/flooring search engine optimisation needs). Anyway, on with the show.
Antifragile SEO
I’m currently reading a very interesting book called Antifragile written by Nassim Nicholas Taleb. To those that haven’t read it here’s a brief definition of Antifragile. “Some things benefit from shocks; they thrive and grow when exposed to volatility, randomness, disorder, and stressors and love adventure, risk, and uncertainty. Yet, in spite of the ubiquity of […]
Maximise ‘Success’/Minimise ‘Failure’
Failing is good! You can only really, truly excel and accomplish your dreams if you’ve failed first! Maybe. To be honest I’m not the biggest fan of failure quotes or the overuse in the media of motivational quotes in general. There are many reasons for this but the principle ones are: 1 – Telling people […]
Improve Your Content…
A casual foray into the average Google SERP will show that Google is scraping, stealing and adding whatever they want to the the top of the search results. Cartertweet.jpg The results are mixed. Do I like them stealing content from other websites using it to inform the searching herd? No not really. Does it answer […]
Simple Things You Probably Forget During Outreach
Hey kids! Today we’re going to talk about outreach or in most cases, self centred email spam. This post will either be: 1) Simplistic stuff that you have perhaps forgotten and are extremely glad of the recap. or 2) Mind blowingly exceptional advice that changes the way you and your company work. Either way I […]
An SEO Backlash, Reasons for Paranoia and Hypocrisy
A large site was recently outed in a blog post for doing bad stuff, blah, blah. The ‘morality’ for whether people should write about stuff like this is simple for me, I choose to not care either way. To choose not to care about the morals of SEO is the easiest, laziest and most useful outlook […]
100% Guaranteed Ongoing Traffic Increases
Shit at SEO? Client breathing down your neck and you need to show traffic increases? I have a simple idea that should enable the less scrupulous of readers to show ongoing increases in traffic. Now before people talk about this idea being black hat/illegal/morally wrong this is only an idea, a thought, a question. Not […]
If Man Say Him A Ting, Then Him A Ting
Some of the more observant of you will notice that I change my Twitter bio from time to time. Over the last week or two it’s been the image above… I’m going to let you in on a little secret. I’ve never written for Wired, Mashable or Vice. However. My lack of writing ability or […]
Using Emotional Response To Increase Sales
I recently read a very interesting post, A quick way to make people feel bad about their whole lives. As you can probably imagine from the title it’s a sad, negative post that shows you a quick, cheap way of making others feel bad about themselves. Great! Here’s how it’s done: “All it takes is […]
5 Ways To Make Your SEO Conference STand Out
Hey glorious comrades/readers. Halloween soon. Been a while. I think it’s time to maybe start writing again. So here I am. New writing motivation. New indoor plant on my desk and a reinvigorated love of life. Lets do this. It’s conference season and with the colossus that is #SearchLove recently finishing I thought I’d come […]
An Interview With The Secret Marketer
February 18th 2012, a meaningless date for a few but a truly great day for the online marketing community. This was the day that 0110 posted a ground breaking diary post that shocked the industry to it’s very core. I’m delighted to say that he’s back, from the underground, to discuss how his career, life and the online marketing […]
Hijacking Industry Rockstars For Links
Morning all. Quick post about influencers and how you could gain contextual links off the back of them. #RCS this ain’t but it might help get a few more links than normal and who doesn’t want that? I wouldn’t recommend that you do the following for client sites however it might be worth trying on […]
Poor Matty C
Evening all… Poor Matt does seem to get an awful lot of stick on Twitter. I’ve used an old post to create some widgets that show what people are saying to the poor guy. This could be worth a daily perusal to see what SERPs/algo updates people are moaning about, or not. Tweets @MattCutts Tweets […]