So it appears that SEO’s have decided that with Penguin 2.0 looming large it’s a good idea to cover the bases by stating that anything and everything to do with link building could lead to a penalisation of some sort. Great!
Where does this leave the paralysed masses? The frozen, battered and fearful, afraid of creating a link for their client just in case this one breaks the camels back? Even the holiest of holy is being questioned – Guest posts? Dear God they’re not getting fucked too?!
I guess you better stop doing the only thing that SEO’s have felt comfortable doing for the last year or so… Or just keep links in content and refuse to use an author bio 🙂 Personally I think that I will be spending less time guest posting but that’s not because I think it’s a bad tactic I just think there are better things to be doing with my time.
There will be a lot of your out there who will persist with this dying art and understandably so. Problem is you’ve probably run a bit dry when it comes to the old contact list. There is only a certain amount of email/persona’s you want to create to contact your list of sites. Your clients industry is dead with only a few drops of link juice left, right?
Left! I mean, wrong!
But Sean I’ve gone down to the 87th page for “guest post” “inclusive holidays”! There really isn’t anywhere left to contact.
Well then you better look for other keywords and sites that Google would see as semantically relevant eh?
The wonderwheel and Google sets were once upon a time useful tools to find out semantically similar terms and although these tools are no longer ‘visible’ the ghost of Google sets is still hovering around in the dank & dark Google docs. You can read more about it here, right click and open in a new tab you bastards!
If you’re too lazy to check out that link basically this is what you have to do.
1 – Choose and write down 2 terms in a Google spreadsheet
2 – Highlight terms, press CTRL and drag down at the bottom right corner. I usually drag it down to the 100th cell because it’s the default. If you want more results see how far down you can go.
3 – Laugh at all the similar relevant terms that you can either use to produce new content or use to find new link building opportunities with some handy advanced search operators.
Now depending on your keyword you could/should have 98 related terms. Imagine combining your new keywords with something like > (“guest post” OR “this guest post” OR “in this guest post” OR “article written by guest” OR “post written by guest” OR “written by guest” OR “become a guest contributor” OR “by guest contributor”) shit you might have some new websites to spam/contact after all!
Oh and if you want to know how you can scrape the top 100 results then read this & you’ll be able to do it within 5 minutes. Combine your new related search terms (98) with the search operator above whilst scraping the top 100 results should give you (difficult maths) 9,800 results.
Yes some of these will be duplicates, yes it will be a ballache exporting all the data and extracting all the duplicates
but you haven’t got anything else to do have you?
Cheers Callis! Have a link > OKO Digital