Creating Content For Potential Customers
- I don’t know what to write about.
- My client works within a really dry sector so I struggle to create content for their potential customers.
- I’m lacking creative ideas.
- If I could only work out what my potential customers wanted!
Well fear not! Your saviour has come up with a pretty smart way of helping you come up with content ideas and answering people’s queries in the process! Lets say you are working for a forex trading company and are trying to find out content ideas for beginners, what can you do?
1 – Search for Forex Forums in Google and click on the first result (it’s obviously the best…)
2 – Track down the newbie/noob/beginners area and save the url on a word doc
3 – Go back to your original Google search and click through to another 5-10 forums. Again track down the URL for the beginners based questions.
4 – Create a Google custom search engine (do not be scared, there is fuck all to it). Create a name, copy and paste the URL’s from your word doc, tick the terms of service box and click Next. The next step will ask about colour etc, just click next to get access to the code.
5 - You have a choice now, you can either paste the code onto your site (I’m lazy) orrr use the search engine by clicking on the Google custom search logo at the top. This takes you back to your homepage, click where it says ‘Forex Questions’ (or whatever you called your search engine) and you get to…
6 – For this lame example I’ve just used the keyword ‘Forex’ to find questions that people are asking, as you can see below.
Now this is a far from perfect search engine (quelle surprise) yes you could manually do a site: search in Google and get the same results per site but this puts them all together and is easy to go back to on a weekly/monthly basis. It does seem to weight some sites higher than others so you quite often get a bunch of questions from the same domain (this doesn’t bother me). If you didn’t notice the link above and would like to try out the search engine check it out > here.
So now you have a billion questions to answer that is related to your clients niche. Run out of questions? Either change the queries you are using or edit the search engine to add more sites. Once you’ve written and added the content to your site make sure that you go back to the original question in the relevant forum to give your views on it and add your link.
This doesn’t mean spam the forum!
Thoughts both negative and positive are appreciated