As you probably know there are some superb SEO glossaries out there. My particular favourites being SEObook, SEOmoz and SEO-Theory (the top 3 results, nice one Google for training me to believe the top results are indeed the best.)

Regardless of whether you are a SEO beginner or SEO guru it’s always worth recapping a few areas – Come on now, do you really know what everflux, astroturfing and palindromic SEO entail? Ok, just me…

It appears to be en vogue to invent your own SEO terms at the moment so I thought that I’d have a crack at coming up with some of my own. I mean the SEO industry can always do with a bit more irritating bullshit :)

So my new 10 SEO terms to go down in SEO history are:

  1. Linkbanged – What happens when you get ‘penalised’ or see rank/traffic drops after buying/building links of questionable quality. As in “Dang, my website  just done got linkbanged!”
  2. Brandchor Text – Branded anchor text (for bottlers who are too afraid of using keywords or long tail variations in their link building campaigns post Penguin.)
  3. AuthorWank – Where writers/website owners use their author rank status to overcharge poor schmucks for contextual based links. “£2,000 for an link, pah darling I don’t edit a post for less than £5,000″.
  4. Fuzzy SEO -  An instance where I have read completely differing views on the same subject from experts within the search marketing industry. O.k so the name is crap but I think this really should have some sort of definition!
  5. Keyword Density Density – The percentage of documents within Google’s index about keyword density.
  6. Faux Hat SEO – An SEO who sells themselves and their company on the basis of white hat SEO whilst delivering the opposite.
  7. Ghost link building – Building links that as far as a search engine concerns never exist. Try and imagine the combined amount of time that has been spent online by people/tools building links that are never approved by the website owner, pass no link equity or never get crawled/indexed. Poor bastards.
  8. Bait and Stitch – Hacking a website in order to edit a document that pretends to be one thing in search results but turns out to be a page of yours when a user clicks through to it.
  9. Link Churn – The feeling in your stomach when you get the dreaded email of death via Google Webmaster Tools. Not to be confused with the rate at which a site loses links.
  10. 0110 Error – Where an SEO ‘expert’ can quite easily regurgitate information from their favourite rockstar and pass it on as their own and/or gospel without even doing it.

I’m putting together an article at the moment that I’m quite looking forward to releasing. If you have ever wondered how to catch the eye of your favourite SEO I think I might have a few answers for you :)

If you crazy cats have any additional ideas to add to this SEO glossary then give me a shout in the comments/via twitter and I’ll be more than happy to add them. Nice one Alessio for being the first to step up! I’m looking for as many ideas as possible so if you are a member of Inbound please take a second to give it a nudge up (I don’t usually ask but we’ve had some cool ideas so far.)

Alessio Madeyski

  • “keyword fuckety” when people are not reading SEO article since 1998 and they center all the SEO strategy on keyword density.
  • “link shitting” when you create links that are really bad.

Tom Armenante

  • Link Monkey – Someone who’s job it is to solely do link building!

Alex

  • Keyword Destiny – The perceived relative potential for any keyword target.

Jonathan

  • Link Bomb – A quickfire attempt at negative SEO on a competitor. Director – “I hate XYZ company, they sell mediocre products but seem to do quite well.” In House SEO: “Me too, I’m gonna drop a link bomb on their site.”

Carine Bourgogne

  • Meta Morphosis: any change applied to Meta Data

Chris Gilchrist

  • Latex Romantic Indenting – (Yet to be decided but congratulation Chris, definitely the most amusing idea so far!) O.k, how about an index of porn that doesn’t pass any link juice? :) Ahh so it’s indenting and not indexing… Maybe it’s the same index but with related videos indented underneath? This one might require more thought!

Richard Falconer

  • Postiche Snippets – Hard coded fake 5 star schema.org reviews on a homepage shown in Google as rich snippets

Tim Alcock

  • Stinky Pigeon – A shallow valueless page generated just to capture a phrase’s traffic “The whole site is a stinky pigeon”

James Welch

  • 1999ism – what the majority of SEOs still practice even tho its 2012.

David Kartuzinski

  • “Quack” – Added to Websters New World Dictionary, specialized definition (along side of Scientific, Psychology and Archaic definitions). Specialized Definition: (Internet Marketing) – Noun. One who guarantees number one Keyword SERP results to a client who otherwise doesn’t know any better. For example, The SEO Quack promised me I would be #1 in Google for my keyword in three weeks. Verb. To promise number one Keyword SERP results to a client who otherwise doesn’t know any better. For example, The SEO was quacking at us and we promptly fired him. Special Usage: Noun. Often used twice together to poke fun at the SEO, example, The SEO was doing the quack quack. History, coined in the late 21st century after seeing many internet web site owners waddling around like a duck after wasting thousands of dollars on ineffective SEO.

Gaz Copeland

  • Instant SEO = Adwords
  • Algo-rhythm = The tunes Matt Cutts rocks as drops an update

John Meffan

  • ‘Magic Pixie Dust’ – What google allegedly gives you in the way of the little green bar if you do linkbiulding in the way Matt Cutts tells you.

SEO Nob

  • KEYWORD VANITY DISORDER (KVD) – Clients that fall in love obsessively with ONE f*cking keyword, and bug you non stop about its daily position, the discrepancies of position between 2 computers, the fact that that they are not #1 for this keyword although they are being found for 1000s of variations of it, with millions in sales… THEY ARE NOT HAPPY UNTIL THEIR KEYWORD IS NUMBER 1.

Kevin

  • Creative Keywords – Just (Not Provided), but then with a better name. Who cares? You can find out the landing pages and still find out where the traffic comes from. You should know what people are looking for when they are looking for your site. If you want to rank for bananas, whilst you sell 4th hand cars, the conversion rate of Bananas will be very high I think. Hence the Creative Keywords. (!)

 

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Sexy Algorithm Infographic

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Three words that I didn’t think I’d ever type in order.

I found this infographic via State of Search and thought it was worth sharing :)

The original site (Outwilder) also posted a list of Google infographic sources in case you want to read more.

If this is too small to read check out this.

Google Algorithm Updates 1998-2012

Google algorithm changes

Google Search Marketing

Cheeky link :)

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Hey! Hows it going 01100111011001010110010101101011zers? Bit of a mixed up post today, covering a couple of things have made me laugh over the last few days.

This week you may have seen a post about some bloke leaving the internet? There has been an amusing, dry post via Curious Rat where Harry looks to give up reading for a whole year. Good luck dude, I’m sure you’ll succeed! I found both of these posts via Hacker News. I know what you’re thinking, value add.

Now I know you think this blog gets no visitors but recently Sergey Brin has dropped by to leave a couple of comments. They made me laugh so much that I thought I’d add them to a post*. Enjoy :)

Sergey Brin on SEO’s

First off let me say we at Google are sick to death of the fact that all you SEO arseholes make a fortune off what is in effect our search results. We feel in the interest of our own greed that if anyone is paying to rank higher in google that , that money should be paid directly to us and we will then increase your rank. It is for this purpose we have started to play mind games with the SEO community as a whole, we figured that if we got you all of you interested in ranking higher to use rel canonical then we had an easy foot print on which to identify which of you arseholes needed punishing.

We ran another one of our “updates” and we are very happy to say we completely battered many businesses into using our current pay to rank (Ad words) we knew you would and for this reason we set up a tracking metrics, If you have been dropped in organic and then decided to spend on ad words , I am pleased to announce, you will never ever get your rankings back. Instead we have given them to a low quality site that is full of junk because they never paid an evil seo company to rank, so in our eyes that makes them more relevant. I am very happy to announce that ad words income has increased 200% in the last 2 weeks.

First quarter profits were only $1.9 billion we are hoping with the last update that we can increase this quarters profits to double that, and when Matt fucks finally releases ” The SEO penalty” ( 3rd quarter , just in time for Christmas) this update will automatically remove any sites that are currently on the front page and place them at page 4 or lower.

I would personally like to thank all of you for installing Google analytic s without you doing this we would have had no idea as to how much your websites were earning (and therefore how much you should be paying us)

Just for my pal Larry

Well I think that went well lets hope the fools never work out that anti seo is so easy right now and start to smash all our serps on all keywords therefore turning our serps in to a right useless pile of shit or we are screwed. Also what if every site owner on Ad sense starts to replace our code with say Ad choices , we have lost over 70% of our advertising real estate and potentially 40% of our ad revenue. Cant we say to these fools if they use Google + we will increase there rank , that way we can advertise more

Sergey Brin on Paid Links

Ok Let me be totally frank with you bunch of SEO devils

Paid links are morally wrong , right up there with stealing from children or old people or rigging an election.

Despite what some of you may think, Ad words are NOT paid links , they are paid adverts, You stop paying the link disappears. Which means we are pure white and good, ( Think http://images.wikia.com/lotr/images/c/c4/Gandalf_the_white_in_Fangorn.jpg) we are god anyone who gets involved with paid links are the devils spawn and therefore needs to burned alive.

We are watching YOU always , infact we are not only watching you we know what you will do before you do it. YOU THINK I AM Joking right ?? Check out ONE of joint projects we funded with our friends at the C I A ( Cocaine In America) https://www.recordedfuture.com/so before you pay for another link consider Ad words instead and with our new Google updates if you pay enough on ad words we MIGHT just decide to add your site in the organic section, even if your site is built entirely from iframes.

*Whoever was responsible congratulations you are frickin hilarious :)

Oh and read about the weird title >>> here

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I can’t sleep.

I’m wired and I’ve just watched Fight club for the millionth time.

Tyler Durden eh, yeah we all know Tyler. Lets remind the class of who and what he is:

All the ways you wish you could be, that’s me. I look like you wanna look, I fuck like you wanna fuck, I am smart, capable, and most importantly, I am free in all the ways that you are not.

Oh look a post about a popular film/character, how original Sean, aren’t you witty/humourous/incredibly handsome… Anyway, as he mentions above Tyler’s a smart guy and whilst *watching* the film I thought “What would Tyler Durden think of the current goings on within the incredibly small & insignificant bubble that is SEO?”

Whilst *watching* the film (and definitely not checking my phone) I saw Nick Eubanks tweet “This guy gets it, I mean really gets it. H/T to you sir” As you’ll see the link takes you to a black hat world thread where recent updates have not just hurt some of the black hat community but worn them down and totally demoralised them. Instead of sucking it up and finding a new way to manipulate Google some SEO’s are spending their time crying, feeling sorry for themselves and waiting to be told what to do. If you can’t be bothered to read it the author of the post has told them to sort themselves out and find an answer. I particularly liked the ending of the post…

This post may piss some people off, but it had to be said. Nothing ever goes as planned in business as business is a cut throat, sink or swim battle. Are you going to sink or swim?

Cool Sean this is very interesting but what does this have to do with Tyler Durden or Fight Club?

Well.

Let’s get behind our black hat brethren for a sec, perhaps consider a bit of positive spiel for the poor mites? They have had quite a hefty kick to the nuts after all. If Tyler Durden woke up tomorrow to find his network of websites had been de-indexed from Google what would he think? After destroying a room I’d like to think he’d consider the following:

It’s only after we’ve lost everything that we’re free to do anything.

There it is ladies and gentlemen. Once you have been fucked by Google you are free to do whatever you wish. Test those new link building ideas, build new sites in that market you were researching. Learn, adapt, build, do it better and go again (how inspirational!)

Yes it’s incredibly easy for me to sit here and tell people who have lost their business and/or income and hundreds or thousands of lost work hours to build new sites. Yes, I feel sorry for you, Google are a bunch of shitbags etc, but you knew these days were going to come eventually, right?!

The thing is these updates have [happened|are happening|will continue to happen]. Whether it’s right or wrong is debateable but that won’t change anything any time soon. If you have been fucked by Google and don’t start again what else are you going to do?

And then, something happened. I let go. Lost in oblivion. Dark and silent and complete. I found freedom. Losing all hope was freedom.

[Jack|Narrator|Edward Norton|Tyler] knew where it was at. He’d be off building new websites, writing quality content and hammering out guest post emails within the hour. If you’re an SEO who keeps checking Google to see whether their site has been re-indexed you should probably follow suit. You’ll forget that old make money online URL in no time!

Now I’ve just re-read the title. It’s 2:48am and no quotes in the world are saving shit. However maybe the moral of the story is quit whining about stuff you cannot control and get back to work? That’s pretty simplistic but I think you get the gist.

I am Matt’s smirking revenge.

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Matt Cutts – Masterplan

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One of those internal linking posts… Everyone’s being transparent nowadays so I thought I’d follow suit Most Popular Articles on http://01100111011001010110010101101011.co.uk in 2012 (so far!): SEO Needs an Anti Hero (5,799 views) The Secret Diary of an Inbound Marketer (5,575 views) The Best Interviews You Will Read in 2012 (4,969 views) Alternative Link Building Ideas [...]

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This morning I was talking to James Perrott on Twitter about the SEO industries love for a good ol fashioned winners and losers list. The dudes at Search Metrics have tried to steal a march on others by creating a list that shows the winners and losers from the most recent webspam update. I can [...]

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Let’s be honest, he wouldn’t be much of a looker but there is every chance he would have the maddest link building skillz on the planet. Here’s why…. Richard Branson Meticulous attention to detail Winning personality and charm Great publicist Henry Ford Innovator A great systemiser Consistency, reliability What can Branson-Ford teach us about link [...]

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AHHHHHH!! Where am I? Who am I? Google are striking back and they’re certainly fucking with a few people at the moment. Personally I can’t help thinking that it’s been a long time coming. A real good shake up. So what sort of things have they been doing recently? Create a state of  flux with [...]

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Ross Hudgens Answers Your SEO Questions!

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Hey, hey, hey! I know that you rabid 01100111011001010110010101101011zers have been DESPERATE to find out whether Ross has answered your questions or not! Good news = There were some testing questions asked which have supplied some excellent answers from Ross. Not so good news = Unfortunately I fucked up with my last post where I stupidly thought that [...]

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I love a good link building service image, they’re full of such hope! Anyway, If you had the opportunity to ask an SEO genius a question, what would you ask? What about if you had the opportunity to ask an SEO genius a question whilst also gaining a free link from an amazing website?* How [...]

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The Secret Diary Of An Inbound Marketer

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Today I’m delighted to announce another guest post from an award winning, high profile inbound marketer. Quite understandably we have had to keep their identity secret in case it caused an issue with their current clients and employer. 9:00 – I get to work, turn my computer on and login to my Gmail, Facebook, Twitter, [...]

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SEO Needs an Anti-Hero

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This genius guest post was written by Joel K, the best looking man in the world  There’s a scene in Batman: The Dark Knight where Batman is interviewing the Joker. I strongly recommend you watch it so that you catch all my awesome Batman references —> http://www.metacafe.com/watch/2164222/dark_knight_batman_interrogates_joker_scene/  “I don’t want to kill you! …. You [...]

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A Valentines Day SEO Interview with Swiss Toni!

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Happy Valentine’s Day  Zero and One-ers. You are in for an absolute treat today as I’ve managed to snag an interview with the infamous car sales man turned SEO guru, Swiss Toni. Following the collapse of his car dealership due to the recession Toni embarked on a radically different career path and is now an [...]

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The Bourne Legacy (well not really) & ‘Hilarious’ SEO

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So it looks like they are making a new Bourne film called “The Bourne Legacy” without Matt Damon. I’m sure it will be a riproaring success… With this in mind I thought I’d rearrange some quotes from previous Bourne films for comedic SEO effect (I know, it’s a little test) “Jason Bourne: Get some rest [...]

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