I wake up and the first thing I think about is SEO/outreach/relationship building/sharing content. What’s wrong with me? (don’t answer that).

Does this nightmare ever end?

Short post discussing an idea I’m not sure I’ve heard anyone mention.

One of the biggest problems that people often have when trying to ‘build relationships’ with influencers within a niche is that they have nothing to offer.

You know deep in your soul that your boring, rehashed, poorly designed infographic/blog post/video/whatever isn’t going to impress anyone important and is unlikely to gain links without paying for them.

Soooo, what’s a girl to do?

Well. And I know this may be seen in some agencies as controversial but…

If you’re not currently creating content that is worth sharing.

How about sharing something that is brilliant/amazing but wasn’t made by yourself or anyone you know?

You know like how normal people recommend things to one another.

Send over something legitimately interesting/awe inspiring and the ‘influencer’ will thank you before thinking

“Wow that was extremely cool, I wonder what other gems they’re hiding away!”

That’s when you can come back and bombard them with your ’17 quirky facts about Venezuela’ infographic.

Or something.

Class dismissed.