How A Fight Club Philosophy Could Save Black Hat SEO

I can’t sleep.

I’m wired and I’ve just watched Fight club for the millionth time.

Tyler Durden eh, yeah we all know Tyler. Lets remind the class of who and what he is:

All the ways you wish you could be, that’s me. I look like you wanna look, I fuck like you wanna fuck, I am smart, capable, and most importantly, I am free in all the ways that you are not.

Oh look a post about a popular film/character, how original Sean, aren’t you witty/humourous/incredibly handsome… Anyway, as he mentions above Tyler’s a smart guy and whilst *watching* the film I thought “What would Tyler Durden think of the current goings on within the incredibly small & insignificant bubble that is SEO?”

Whilst *watching* the film (and definitely not checking my phone) I saw Nick Eubanks tweet “This guy gets it, I mean really gets it. H/T to you sir” As you’ll see the link takes you to a black hat world thread where recent updates have not just hurt some of the black hat community but worn them down and totally demoralised them. Instead of sucking it up and finding a new way to manipulate Google some SEO’s are spending their time crying, feeling sorry for themselves and waiting to be told what to do. If you can’t be bothered to read it the author of the post has told them to sort themselves out and find an answer. I particularly liked the ending of the post…

This post may piss some people off, but it had to be said. Nothing ever goes as planned in business as business is a cut throat, sink or swim battle. Are you going to sink or swim?

Cool Sean this is very interesting but what does this have to do with Tyler Durden or Fight Club?


Let’s get behind our black hat brethren for a sec, perhaps consider a bit of positive spiel for the poor mites? They have had quite a hefty kick to the nuts after all. If Tyler Durden woke up tomorrow to find his network of websites had been de-indexed from Google what would he think? After destroying a room I’d like to think he’d consider the following:

It’s only after we’ve lost everything that we’re free to do anything.

There it is ladies and gentlemen. Once you have been fucked by Google you are free to do whatever you wish. Test those new link building ideas, build new sites in that market you were researching. Learn, adapt, build, do it better and go again (how inspirational!)

Yes it’s incredibly easy for me to sit here and tell people who have lost their business and/or income and hundreds or thousands of lost work hours to build new sites. Yes, I feel sorry for you, Google are a bunch of shitbags etc, but you knew these days were going to come eventually, right?!

The thing is these updates have [happened|are happening|will continue to happen]. Whether it’s right or wrong is debateable but that won’t change anything any time soon. If you have been fucked by Google and don’t start again what else are you going to do?

And then, something happened. I let go. Lost in oblivion. Dark and silent and complete. I found freedom. Losing all hope was freedom.

[Jack|Narrator|Edward Norton|Tyler] knew where it was at. He’d be off building new websites, writing quality content and hammering out guest post emails within the hour. If you’re an SEO who keeps checking Google to see whether their site has been re-indexed you should probably follow suit. You’ll forget that old make money online URL in no time!

Now I’ve just re-read the title. It’s 2:48am and no quotes in the world are saving shit. However maybe the moral of the story is quit whining about stuff you cannot control and get back to work? That’s pretty simplistic but I think you get the gist.

I am Matt’s smirking revenge.

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3 comments on “How A Fight Club Philosophy Could Save Black Hat SEO

  1. I do agree with you.

    In fact it does feel nice to be free and unrestricted to the same set of rules.

    Now if I could only convince my SEM clients of this… Lol.

    F it just going to build links with only unopt/full URL variations and see what happens.

    Great post. Time to dominate.

    Good luck boys & gals. See ya in the SERPs.

    P.s. please try to kick as many brands off as possible. Ty

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    1. It’s definitely freshened things up a bit! The irritating thing is the updates don’t appear to have improved the SERPs. Lets see what still works/works going forward 🙂

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