SEO people lists. We’ve all seen them, articles that talk about the latest SEO wunderkind. They generally contain the same people, including the same descriptions. I was reading the latest one yesterday and it made me think “How does the author know if this person is any good at SEO?”
Before I carry on, lets get the following out of the way, it covers my arse in terms of bitterness and resentment… 🙂 This is nothing against any person who writes a “SEO’s to look out for in 2012” based post neither is it against the people who are added to them. I don’t have the want/intention or ability to be included in such a list. The issue is how these people are chosen or judged.
You rarely see an SEO publicly discuss the websites that they work on and understandably so, no-one wants to increase the competition within their sector or lose clients (SEO consultants and agencies are sneaky when it comes to stealing business, yes especially the big ones!) But I can imagine for the majority another reason is because they can’t preach white hat and brilliant link building if their sites are shit and their backlink profiles are spammy as hell.
If you’ve written a similar post or tweet about da bestest SEOs in da world eva, how did you decide that the person you were bigging up knew what they were on about? Was it their blog content, social networking, public speaking or maybe their self promotion? The funny thing is these things are all based on someone’s ability to talk to people and effectively rewrite content, combined with the occasional unique, clever idea.
Is this really the best way to judge whether someone understands SEO? Does having the skills above mean that they understand what it takes to improve rankings, traffic and conversions across a multitude of sectors? I don’t think so.
Whats the point of this article? I’ve forgotten. Feel free to agree or disagree below…
Watch out for my next post – “SEOs to watch out for in 2012!”