Happy Valentine’s Day  Zero and One-ers. You are in for an absolute treat today as I’ve managed to snag an interview with the infamous car sales man turned SEO guru, Swiss Toni. Following the collapse of his car dealership due to the recession Toni embarked on a radically different career path and is now an SEO consultant for a famous UK adult sex toy importer.

Chris: Hey Swiss Toni, thanks for taking the time to chat with me today, I can imagine you are extremely busy this time of year?

Swiss Toni: Yeah, absolutely, this year’s big sellers have been these crotch less lederhosen I’m wearing right now.

Chris: Erm, Thanks.  So I want to talk to you about your role as an SEO and your favourite tactics. I just want to know, so how do you approach Keyword research?

Swiss Toni: Well Chris, funny you should ask but keyword research is a lot like making love to a beautiful woman. You need to start out by making sure you have the right tool, roll up your sleeves and dive right in. Be creative, try a few different combinations and once you’ve found the sweet spot you want to make sure you have good volume, consistency and don’t forget the long tail.

Chris: That’s amazing Swiss Toni, I’m sure the regular readers will take something from that and what are you views on outreach Link Building?

Swiss Toni: Ahhhh, Chris, I find outreach link building is a lot like making love to a beautiful woman. You want to start out slow, research your prospect, use your best lines to get them where you want them, focus on the goal and then you can go in hard and fast. Occasionally I like to introduce a Screaming Frog.

Chris: That’s genius, I’ve never looked at outreach link building like that before Toni, have you got any opinions on other link building techniques?

Swiss Toni: Yes, I certainly have. Link building is just like making love to a beautiful woman. It’s often good to reciprocate, a lot of the time you have to give to receive, regularly be looking internally, don’t go too fast too soon and it’s better to get a team involved rather than doing it all by yourself.

Chris: I don’t want to keep you from your work so thanks for your time Toni, have you anything else you want to say to the zero and oners?

Swiss Toni: I just want to say thanks for letting me be interviewed on this prestigious blog and I want everyone to remember this…

Happy Valentine’s Day! Now I’m off to write some articles on these new anal beads we’ve had shipped in from Taiwan.

+Chris Dyson is a failed parking attendant, turned SEO, has a fine collection of Woody Harrelson memorabilia and has never seen the movie Mamma Mia.