Comments on: Antifragile SEO https://01100111011001010110010101101011.co.uk/2014/03/antifragile-seo/ Only take advice from those who have done what you want to do... Thu, 20 Jul 2017 18:04:32 +0000 hourly 1 https://wordpress.org/?v=6.9.7 By: 011100110110010 https://01100111011001010110010101101011.co.uk/2014/03/antifragile-seo/#comment-9876 Thu, 27 Mar 2014 21:09:24 +0000 http://01100111011001010110010101101011.co.uk/?p=2697#comment-9876 Hey Michael.

I know what you’re saying in terms of optimisation. It is seen as a positive, after all optimisation is the act of rendering something to an optimal state.

However I didn’t mean SEO in it’s literal sense (hence the ‘SEO’) but as in the day to day, month on month work of your average agency. I think it’s fair to say that a large majority of agencies will have (and probably continue) to do the wrong kind of work and thus experienced their fair share of disappointments and penalisations.

Maybe we should set a new definition for this SED (Search Engine Diminishment)?

]]> By: Michael Martinez https://01100111011001010110010101101011.co.uk/2014/03/antifragile-seo/#comment-9875 Thu, 27 Mar 2014 20:50:54 +0000 http://01100111011001010110010101101011.co.uk/?p=2697#comment-9875 You lost me at this point:

“In fact the more ‘SEO’ work that has been done on behalf of a site the greater it’s fragility before any algorithm update.”

I just cannot agree with that. Search engine OPTIMIZATION is not destroyed by an algorithmic update. It may need some adjustment, but if an update actually knocks a site out of the top SERPs it wasn’t optimized to begin with.

Optimization is not fragile.

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