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Published on July 1st, 2014 | by 011100110110010

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9 Reasons SEO’s Have Stopped Writing About SEO

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Hey 0110ers, long time no see. I’ve pulled you in for a quickie today, don’t worry it’ll be over pretty quickly.

  1. The ‘authorities’ within the industry have stopped writing or are definitely less prolific.
  2. The spike of dopamine, serotonin and oxytocin when publishing a post & gaining social shares is no longer getting SEO ‘writers’ as high as previously.
  3. SEO’s/’People’ are generally sharing less and favouriting more via Twitter.
  4. It’s fucking boring to write about.
  5. They now have to actually do some work, their bosses have put writing on the back-burner in exchange for removing links.
  6. SEO posts get social shares but are rarely linked too. People are learning that you can write in other niches than SEO…
  7. It’s fucking boring to write about.
  8. Old traffic generators like Inbound are ghost towns.
  9. People have learned to keep the best information & their processes to themselves.

I was going to write 10 reasons but I didn’t like the title and more importantly I couldn’t think of another reason.

Doubt I’ll be writing again on here. Cheers for the previous reads/shares/love/jobs etc.

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9 Reasons SEO’s Have Stopped Writing About SEO, 8.8 out of 10 based on 6 ratings

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About the Author

One day I will make a living out of this industry, until then I'll carry on writing here.



10 Responses to 9 Reasons SEO’s Have Stopped Writing About SEO

  1. Alessio says:

    I was thinking exactly the same. How boring is it? My last post on my blog is about something I noticed SEO-related (or whatever you wanna call it) but actually I wrote that in like 5 seconds just to put my thoughts down for some people asking about it.

    But I agree…it’s way more interesting to read about other stuff. Same goes for business books for me. I’m always saying: you wanna learn stuff about business? Read a musician biography or story. I just finished a collection of Jimi Hendrix letters and thoughts…and man, that was amazing.I learnt more there than in thousands of “same old stuff” business books.

    Cheers man!

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    • Yo Alessio, good to see the same faces at the end that were here at the start :)

      Reading/writing about SEO is only interesting when there is a spark in the writing style, the writer and the subject matter. Unfortunately this is where the majority of writing within the sector dies. I can think of maybe 5-10 writers that I have read (and there is probably more…) who can write with flair and interest about the subject. When you think of the number of SEO ‘writers’ out there that’s a pretty small percentage…

      Totally agree on the other subjects thing. Creativity comes from being able to join the dots. If you are forever deep into SEO and nothing else how will you ever learn anything to join these dots? It’s the same with business books, they create a world of drones stating the same catch-phrases over and over and over. Believing in hustle culture. Fuck that.

      Hope the new job and NZ is treating you well man. I’ll be over at some point once I’ve mastered this music shite ;)

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  2. Paul Gailey says:

    That’s an agreeable list squire…. I’m glad there’s no fucking asterisk police around here.

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  3. Glen Allsopp says:

    Shame you feel this way, I’ve seen your blog mentioned quite a few times.

    Personally I love it. It’s not boring at all to me to write about it. It’s just taking the time to make sure it’s worth reading :)

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    • Totally agree Glen, see my comment to Alessio for more info.

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  4. i hope you don’t stop writing. yours was my favorite blog to read. actually, you’re too creative to stop being creative even if you tried it. I triple-double dog dare you to stop writing!

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  5. Not only it’s boring, but also it’s becoming way less useful… I’m new to this industry but looking at the direction google is taking to me it’s clear that they are trying to avoid any “seo oriented” approach and trying to understand web pages their way to provide the users the best content they can get… that’s why content marketing is taking over on seo. In the past it was “a way to get search ranking”, now it’s a way to attract users.

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    • Nice to see that you’re getting it Alessandro in an industry where a lot are still clueless regardless of their ‘experience’.

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