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Unhelpful Views On Helpful Content…

You probably haven’t heard about this but Google are launching what they’re calling the “helpful content update” that’s apparently part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results. I checked out their article and wanted to review in depth what they shared to give me […]

#notsohumblebrag

So, the more enlightened of you may have seen that we (of mighty Tacomi fame) won 2 #EUSEARCHAWARDS (B2B and Health for Small Agency) last week in Barcelona… The potential of winning an award or even the idea of doing so was not really on my radar as a young pup but we felt that […]

Gauging Risk With Creative Content

Saw a tweet from my friend Gisele from Neomam, sharing an article about how a large majority of ideation sessions within the *creative* (lol) content realm is, in the end, defined by the same old thinking. Proof of concept! Has this idea worked previously and if so, in what way? Whether it’s shares via Instagram, […]

Black Hat SEO: Thriving in 2021

I have been awaken from thy slumber! To vanquish an old dragon! Over the weekend, a client of ours was hacked into and bombarded with links. The fiends created a large number of dummy pages. That featured awful, spammy, computer generated content. That was being linked to from (in the main) awful looking websites. With […]

4D Keyword Research

Sup 0110ersss I know, I know, it’s been a while. You may or not have noticed that I’ve been away for a bit? I’ve been working on new things in and out of the marketing world and thought I might write something for da lolz. It’s nice to have the site back to myself again […]

1 Amazing Relationship Building Tip You’ll Never Believe Exists!

I wake up and the first thing I think about is SEO/outreach/relationship building/sharing content. What’s wrong with me? (don’t answer that). Does this nightmare ever end? Short post discussing an idea I’m not sure I’ve heard anyone mention. One of the biggest problems that people often have when trying to ‘build relationships’ with influencers within […]