Using Emotional Response To Increase Sales
I recently read a very interesting post, A quick way to make people feel bad about their whole lives.
As you can probably imagine from the title it’s a sad, negative post that shows you a quick, cheap way of making others feel bad about themselves. Great!
Here’s how it’s done:
“All it takes is a quick question to make them think of the worst aspect of their life, and then asking them, directly, what they think of their life.”
Unsurprisingly the assessment of ones life isn’t a simple process. There are many variables to review and it appears that the brain takes this question and answers emotionally. That is, if you’re feeling happy then your life has been a huge success, a bit low then you should’ve done better.
Here’s another ‘cool’ quote that explains the idea further:
“Remind someone of their failings, and then ask them about their life, and they suddenly feel like their entire life is equivalent to what they’re thinking about at the moment.”
Simple and obvious when you think about it. We humans are emotional, simple beasts, manipulated by horrid, cold blooded marketers at a whim.
Ever the optimist I thought about how I could spin this idea on it’s head to make people feel better about their lives.
Or how this sort of idea could potentially be used to influence users online, could this sort of idea be used to improve the chances of a sale? Did you read this far down because of the image* I used at the top or because I’m a superb writer?? Granted this is a cheap trick as SEO’s will read anything to help them increase traffic and take them away from their mundane daily tasks…
But you get what I mean, eh?
By luck (guffaw) I found this post > http://www.telegraph.co.uk/technology/3304496/Be-lucky-its-an-easy-skill-to-learn.html - The research revealed that lucky people generate good fortune via four basic principles.
- They are skilled at creating and noticing chance opportunities
- Make lucky decisions by listening to their intuition
- Create self-fulfilling prophesies via positive expectations
- Adopt a resilient attitude that transforms bad luck into good
Homework Assignment – How could you make your customers feel better about their lives and lucky enough to purchase one of your products?
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