Comments on: Google Updates & Search Behaviour Towards Content Marketing

By: Marvin Webster

Marvin Webster — Sat, 01 Dec 2012 08:46:03 +0000

I seldom leave comments anywhere, but this thread hit a nerve with me also. What I find difficult is to get clients too understand that what we do is not generally a finite something with visual evidence of value. I tell them they are paying me for strategic thinking. I begin with an objective and design a blueprint to efficiently achieve that objective. When everything is planned out both on page and off I show them that blueprint and then they show me a website they stumbled across and say “Can you make our website look like this?”

It will have all kinds of graphic bells and whistles like flash and a link structure that totally scrambles any silo structuring. I respond “Sure, if you want to depend on paid traffic as your only source of potential conversions..”

Content curation enables us to efficiently attract highly relevant and targeted traffic with reduced work, yet the uneducated would rather make a “stupid” decision based on the graphic design.

That all began back in the caveman days with drawings on the cave wall and continues today.

Interesting blog post 01100111011001010110010101101011.

By: 011100110110010

011100110110010 — Fri, 30 Nov 2012 14:18:57 +0000

Or Potato. I mean who cares about them?

By: Nischal

Nischal — Fri, 30 Nov 2012 11:38:17 +0000

I think google should spare innocent animals like Panda and Penguin…the next brutal update should be named Python.

By: 011100110110010

011100110110010 — Mon, 26 Nov 2012 16:10:11 +0000

Oh most definitely. I think it’s fair to say we’ve seen a great deal of change within the SEO world over the last 2 years. Some of it has been done algorithmically and some produced by SEO ‘influencers’.

I think it would be really helpful if someone universally respected (Bill Slawski?) Just wrote a “This is SEO” ‘bible’ that everyone could agree on. Then all this bullshit speculation can end

Sounds great, what hour was it made?

By: Dustin Verburg

Dustin Verburg — Mon, 26 Nov 2012 16:00:39 +0000

Right. And when SEOs get grilled on something they don’t want to stop doing, sometimes they just try to change the name and move on with it like it’s a different thing. That might not be the case here, but I am seeing it lately.

Also, would you like to buy some wine? It’s a fine vintage.

By: 011100110110010

011100110110010 — Mon, 26 Nov 2012 15:50:13 +0000

Hey Dustin,

It doesn’t matter what it’s called. The point was that when SEOs get grilled by Google they start looking for ways to counter it and my extensive research (lol) proves (lol) that content marketing is what they are looking for.

By: Dustin Verburg

Dustin Verburg — Mon, 26 Nov 2012 15:03:07 +0000

Does it really matter what it’s called? You can put horse piss in a wine bottle and call it Pinot Gris and market the hell out of it– but in the end it’s still horse piss.

I’m getting a bit tired of the name game, but once the reactionary ‘tastemakers’ and ‘trendsetters’ start using a phrase we’re doomed to read it until it dies and goes back to what it was before, right?

By: 011100110110010

011100110110010 — Thu, 22 Nov 2012 17:21:21 +0000

Haha, true

Who do I want to win here? http://www.google.com/trends/explore#q=content%20marketing%2C%20inbound%20marketing&cmpt=q

By: Barry Adams

Barry Adams — Thu, 22 Nov 2012 17:15:42 +0000

Case closed: http://www.google.com/trends/explore#q=content%20marketing,%20inbound%20marketing,%20seo

By: Iain

Iain — Thu, 22 Nov 2012 16:15:21 +0000

Excellent.