In today’s issue our secret SEO appears to be a bit upset with a certain section of the industry. As normal if you’d wish to vent about a client, company, co-worker, the SEO industry, this blog etc get in touch!
You Know What Really Rips My Knitting?
Small time cliquey SEOs with big egos and attitudes.
Here’s the deal. I work as an SEO in what could be considered a “big” agency. I’ve worked for many years on clients that certain cockstar SEOs could only dream of. I’m conscientious, I work hard, I know my stuff inside out and I have achieved some great results and amazing campaigns over the years. I’ve even won a few major industry awards along the way. But you’ve never heard of me, and that’s good.
I work with some incredibly talented and knowledgeable people. Indeed, some of the best in the industry. Most of them you’ve never heard of. In fairness I work with some of the worst too but that’s just big agency life. The shit ones usually get found out and move on to somewhere in-house pretty quickly. But that’s a different rant 😉
But here’s what gets me. I’ve met various big name SEOs over the years and often they are very nice, very decent people. Oops, sorry, no those are not the ones who get me. The ones who seriously get on my goat are egotist wankers who might have known what SEO was 10 years ago but spend their days now promoting themselves at conferences while their provincial companies fill the web with spam.
I was introduced to one once and within minutes he informed me that my company doesn’t do very “sophisticated” SEO. Like he would know what the fuck we do. The week previously I had uncovered a quite frankly pathetic blog network trail that had his company’s grubby fingerprints all over it. I decided not to mention it and sent the details to Google next morning. Dick.
He also forgot that his barely literate blog posts are both public and popular. I therefore knew the weaknesses in one of the previous blog posts he had written and proceeded to school him on it. Arse. Didn’t get a single drink from his group either, after buying them all one. Says it all really.
SEO awards bring out the worst in certain smaller SEO companies. I’m glad to say my agency tends to conduct itself in a friendly and decent way. I’m sure that’s not the case 100% of the time, especially with drink involved but you know what I’m saying. Put it this way, we would not boo the winners of an award in an award ceremony. No matter which competitor won. To this day we don’t know what we did wrong. Maybe we’re not part of the clique, maybe we stole someone’s client, maybe we shagged their wife. We’ll never know but to that company / those people I say – Get over it and try not to be dicks all your life.
In summing up, I’d say don’t judge an SEO by their company unless they started or own the company. In which case you should feel free, the arseholes.