I’ve just read the following tweet from Chris
When I see people moaning within the SEO community I always like to have a look and see what it’s about. I need the drama in my life, without which I’d be nothing.
Now the link provided is pointing to a wonderfully titled article – Finally: An Easy-to-Understand Link Building Plan to Help You Recover from Penguin and Panda (I’m glad it’s now really easy…) Whilst reading said post I noticed something about keyword anchor text.
Targeted keywords – Never waste anchor text on non-descriptive links like “read more” or “view video.” And avoid sending them to your home page, too. Make your anchor text work by using targeted keywords to get the best SEO value.
O.k, I mean it’s every SEO’s decision to decide on how they do things. Different experiences, sectors, whatever. But why then a few paragraphs later do I read…
Non-descriptive links – Finally, don’t forget to use anchor text that has zero keyword value. I’m talking about links like “Read More” or “Download this free book.” But if you are creating good content you won’t have to worry about “non-descriptive links” as you will naturally get them.
Come on man! Which one is it!?
Is this a case of someone getting so bored of writing the same old stuff that they have forgotten what side they lie on?