A simple way to improve an outreach email
Today I’m starting a series of #protips. I’m really excited about the project and the opportunity to add some real value to the community. So many outreach (acceptable guest post link spam) emails follow the same line:
- I’m a massive fan of www.asiteiwantaguestposton.com
- It must be hard writing so much quality content!
- Did I mention I’m a writer within your niche?!
- I could write about x, y, z or something else if you would like?
- Hope to hear from you soon.
Of course I would never send out something so horrifically mundane.
When blog owners are receiving millions of guest post request emails on a daily basis you have to think about how your email can stand out. How can I make my email seem more legitimate?
How about instead of telling the blog owner that you loved a particular article (Your post ’10 things you didn’t know about the Epson FX-890 2 x 9 Pin Dot Matrix Printer’ had me in stitches!) you tell them that you arrived via a referral link from another website.
Telling the blog owner that you arrived via another site sounds legitimate and is too lame to be a lie. I know this sounds retarded but something slightly different, ‘elaborate’ and most importantly boring may be seen as true whereas saying you liked a post/article is transparent bullshit.
When putting together your email quickly review Opensiteexplorer/majestic SEO/whatever to find out a piece of content that links to your target site. If the site doesn’t have any decent content linking to them then choose the best directory 😉
Just in case the blog owner is sharp or weird I would advise that you actually click through the link so that it shows as a referrer in their analytics.
Anyway. I’m tired. Hopefully this #protip will be extremely helpful in your goal of gaining links through a means that will probably be out of date within 12 months.