This post isn’t about trust in a domain authority or a brand sense but in terms of good ol’ fashioned, reliably certain trust. If you have trust issues the definition is below…
Reliance on the integrity, strength, ability, surety, etc., of a person or thing; confidence.
How can you build trust?
Fear not. there are many ways to build both real and artificial trust online. Unfortunately the SEO industry is full of charlatans and frauds who mainly dabble in the latter. Some of my personal favourites are below:
- Discussing ideas and thoughts with people & not being a noob
- Being transparent
- Agreeing with the right people
- Disagreeing with the right people
- Befriending the right people
- Sharing the right content
- Writing the right content
- Condoning the right content
Trust issues within the SEO industry
This issue isn’t that we don’t trust or listen to each other enough, quite the opposite. We are all guilty of trusting people and their opinions too quickly and easily.
On the smallest and most personal level I know people who think that I am knowledgeable about SEO because I’ve written a few stupid blog posts that other people have liked, tweeted and commented on.
Seriously this doesn’t mean shit. I could have rewritten that stuff from anywhere (and most probably did).
Do you know what sectors I’ve worked in? What keywords I have attempted to rank for? What kind of traffic increases I have gained? Can I build links? Can I write decent copy? Can I do a decent SEO audit? Do I understand the basics of SEO? etc, etc, etc. **
In terms of my knowledge do you know the answer to the questions above? No. So why would you trust anything that I write?
Everyday hundreds of shiny, sparkly, brand new SEO’s aspire to make the big bucks and become an SEO star*. Think about a few blogs that you have read over the last few months/years. Some of these people are heroes within the industry, perhaps rightly, but again why should you trust their judgement?
Do you know what they’ve done SEO wise? Why should you trust anything they write? THIS IS STARTING TO SOUND VERY FUCKING PARANOID.
You! Who do you trust?
O.k so I’m playing devils advocate here. I acknowledge there is a stage where you have to trust someone otherwise you could end up slightly twisted… However what I’m trying to say is don’t be afraid to question things, even if you never intend to actually ask them.
The next time someone writes a post/tweet/whatever and you are unsure on something don’t be afraid to ask that question, or if you are non-confrontational look into whether it works, before taking it as gospel.
* I actually don’t think that there is anything wrong with wanting to make money or be well known within SEO, in fact good luck to anyone that tries. Beware of the bitter ones, there are a few 🙂
** Answers – Non competitive ones, long tail keywords that get no traffic, none, nope, haha hell no, audit? and unfortunately no.