I read two posts today. The first one was a 4,000 word article about outing another SEO supplier and probable competitor. Unfortunately once again an article about outing certain SEO techniques gained a lot of attention via social media (particularly Twitter).
I used to try and avoid these types of posts but actually I’ve decided that reading about them and discussing them is better than reading it, pretending that you haven’t read it, wanting to talk about it and not bothering (it’s tough being cool). I’m not going to link to it from here because the guys a bit of a twat and he’s probably got enough traffic/links recently anyway.
The second post was written by David Cohen. A brilliant, honest post called – An Outing Post: I’m Outing Myself – I’ve Done Crappy Marketing – If you haven’t read it (you should) David has decided to out himself before anyone else does.
Outers, let me save you the trouble
In the highly unlikely event I ever get some name recognition or do anything that would make me out-bait, I figure it might be wise to just go ahead and out myself now:
Looking through his list I have definitely read/seen (done) worse than anything he has mentioned so he shouldn’t worry too much. When I read about outing I always think of SEOmoz’s ‘transparency’. I like what Rand and the guys are doing but I can’t help thinking that there are a few SEO skeletons in the closet. Maybe we’ll hear about them someday? Anyway…
Another thing I thought about when reading David’s post is the secret site where people can anonymously post their deepest, darkest secrets. Opportunities to unleash personal longings, mistakes and regrets online.
Wouldn’t it be great if someone set up a similar page/website where people could confess to their awful inbound/outbound marketing tactics for online karma and multiple lulz? Until someone comes along and does this I would be more than happy to add any confessions in the comments section below (remember to make them anonymous!)
If not, read David’s post and good luck out there 🙂