The Secret Diary Of An Inbound Marketer
Today I’m delighted to announce another guest post from an award winning, high profile inbound marketer. Quite understandably we have had to keep their identity secret in case it caused an issue with their current clients and employer.
9:00 – I get to work, turn my computer on and login to my Gmail, Facebook, Twitter, Linkedin and Klout accounts to see whether anyone has said anything about me or whether my industry friends have released anything useful. They haven’t. I discuss a few SEO issues with people and say good morning to the celebrity inbound marketers. I find it’s easy to be liked when you are always friendly. I tweet something about creating quality content and 5 people retweet it. With my personal brand increased, I’m ready to work!
10:00 – I read Hacker News for a while and pretend that I know what people are writing about. I open a few articles in separate tabs, scan them for a minute or two before closing them. Sometimes I tweet about articles that I semi understand, I feel smart, I’m passing on value to the community and I’m educating people. They really are fortunate to follow me.
11:00 – I check yesterdays traffic details for my personal blog, I usually do this earlier in the day but today I’ve been really busy. The industry really liked my last post on “Link Building for Professionals”. I’m not 100% sure why as all I wrote about was guest blogging. I didn’t even mention how to get in contact with people (that shit’s hard lol!) or write a case study on it (fortunately as my clients ranking results actually dropped!) I think I’ll be ready soon to write a post for Youmoz. If I’m lucky it will be promoted to the main blog, everyone will know who I am then!
12:00 – I open up a word doc and think about how I can add even more value to my clients than I already am. I decide this isn’t possible, close the word doc and go to lunch (prosciutto and mozzarella panini with a red thai chicken soup.)
13:00 – I come back to my desk to find I’ve lost a follower. Why does this shit always happen to me? Maybe I wasn’t as nice as I thought earlier? I go through my excel sheet which includes all of my followers and compare it to the list on Twitter. That prick. I never really thought he brought that much to the community anyway. He doesn’t even have a content strategy and I heard he still believes exact keyword domains make a difference! I know! His loss.
14:00- I make a note to get in touch with one of my clients about getting him to write quality content for his website. The guy is an astronaut but I’m sure he has plenty of time doing nothing in space. Once he gets back I think I’ll have a word with him to buck his ideas up, I mean all he has to do is write an intriguing title to get the mug to the page. Once they get there I’m sure they’ll convert.
15:00 – I go to Inbound and see something about SEO Anti-Heroes. I’m not interested initially as I don’t agree or enjoy reading about black hat stuff. I click through to the site and instantly wonder why I bothered. I dislike the URL, the stupid picture on the right and the general tone of the site. I try to read the post and struggle to fathom why anyone has commented positively on it. The Dark Knight was shit, Jack Nicholson was a better Joker and that guy really isn’t the best looking man in the world. I leave the site bemused and vow to never return. I consider tweeting about the article in a negative light but decide better of it. That #OccupyInbound group are a bit unpredictable and vocal, I’m not sure I want them to rip my content apart and tarnish my reputation.
16:00 – I get a call from a client. I let it ring so that they can leave a message, don’t they understand that I am inbounding over here?! I open my powerpoint doc and re-read the presentation that I have done in case I ever get asked to speak at SES London. I make a note to add a slide on how social media links definitely influence rankings but then delete it when I remember my case study is hugely flawed. I’ve got some great ideas about producing quality content in niche areas via link outreach. I just need a platform. I tweet Danny Sullivan again with a link to my slideshare, I think he’s blocked me.
17:00 – I listen to the message, the client is unhappy. I start to compose an email and put together a great answer for why their overall traffic has gone down despite spending £10,000 a month on their online marketing campaign. I write about seasonality, grab Google trends graphs to explain that the sector has had less interest in comparison to previous years and make up a Google algorithm change. Inbound marketing is so much easier than SEO! I sit and wonder why SEOmoz didn’t invent it sooner, go back to Twitter and delete my client’s email. They’ll call back.
18:00 – Tonight I’m pulling a late one, I know, no rest for the wicked! It’s time to tone it down a little before going home so I decide to do a bit of reading/research. I have a list of articles to read through, sometimes I make notes as I’ve got a bad memory but today I don’t bother. I find one post particularly interesting and useful, I think I’ll copy it and chuck it in an article spinner. 2 minutes later and it’s on my blog. I tweet about it (Article Klaxon!!! lol!) close down my computer and take the chance to catch a breath. Todays been a good day!
Well thanks alot to our mystery guest for posting today! They are willing to answer questions below so if you have any thoughts/queries don’t hesitate in asking!